We Help Beverage Companies Succeed in the US Market.
Whether you are an international beverage company with no sales in the U.S. or you are a company that already operates in many states and wants to take it to the next level, we can help. From go-to-market strategy analysis to distributor management to chain presentation we are your one stop shop for your U.S. operations.
Meet Our CEO
Bjoern Lanwer
I started Beverage Services USA because I saw a need for a company that helps beverage companies succeed in the US market. The US market is one of the most complicated beverage markets in the world and brands need a strong partner to navigate this difficult business landscape. My mission for the company is to be the leading brand management company in the US while hiring the most talented executives. I have been in the US beverage industry for over 15 years. I launched a distribution and import company, created brands that received high accolades from major magazines and been called an Interruptionist by Forbes.
Meet Our Vice President
Tom Minnerick
*Graduated from Grand Valley University in Allendale, Michigan
*Started career at E & J Gallo learning basics of selling, marketing and merchandising wine in Midwest distributor assignments
*First Region Manager at Franciscan Winery expanding knowledge about premium CA and Chilean wine and viticulture from Augustin Huuneus and Tom Shelton.
*VP of Sales for Jess Jackson at Kendall-Jackson when he only had Lake County SB to sell. Tasked by Ed Schufer to put together initial national sales force, first distributor network and introduced Vintners Reserve, Proprietors Reserve and Cambria.
*Created first “Wine Only” sales team for Olinger Distributing Co in Indiana and dramatically increased the number of brands and sales volume.
*Expanded Beringer-Blass Australian wine imports (Black Opal, Wolf Blass, Greg Norman) from 30K to 3M cases in US market
*Owner/VP Sales of Distinctive Wine & Spirits in Chicago. Starting with just a wholesale license, grew to $29M in sales in 3 1/2 years before selling the company.
*Founder/Owner of Liquid Assets- a growing sales and marketing company specializing in the assisting Beverage Companies expand their business.
Meet the Team
Carson Wiseman
Sales Executive
Graham Knox
South Africa Executive
Torrey Wines
South California broker with several sales people
WHAT WE DO
Why We Are Different
Sales is a major component of what we do. We are so much more than a sales organization though. We work very closely with our clients on strategy and the best route to market. We see ourselves as an expansion of the winery and not “just” a sales agency.
How We Can Work Together
Services for beverage companies with no current activity in the U.S.
Development of Go-To-Market Strategy
Import, Warehouse and Register Beverages Through Third Party Compliance Company
Entire Distributorship Management
Services for companies currently active in the U.S.
Distributorship Management
Key Account Management
Market Expansion
CONTACT US
Interested in working together?
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